Conectar Consultoría

Overview

Conectar Consultoría is an Argentine B2B firm specializing in the implementation of management standards — ISO certifications, BPM, HACCP, sustainability frameworks, and Triple Impact assessments. When they reached out, they had a business, a name, and a clear sense of purpose. Everything else needed to be built from scratch.

This was one of the most complete engagements I’ve taken on: corporate identity design, AI-assisted copywriting, visual and UX design, and full front-end development — all handled independently.

From Zero to Brand

With no existing assets to build from, the first step was understanding the company’s identity at a deeper level. I sent the client a structured discovery questionnaire — a creative brief designed to surface values, personality traits, and the kind of impression they wanted to leave on prospective clients.

The answers pointed clearly toward trust, professionalism, and reliability — the pillars any consulting firm depends on. Those attributes shaped every visual decision: a palette anchored in deep blues, a logotype that balances authority with approachability, and typography that communicates clarity without being cold.

The result was a cohesive brand identity delivered alongside the site itself, giving Conectar a consistent presence across every touchpoint from day one.

Copy Without a Starting Point

The client also had no written content — no service descriptions, no taglines, no about page. I used AI as a drafting tool to generate structured copy across all sections, then ran each piece through the client for review. They requested only minor adjustments, which kept the process efficient and let the project move forward without content becoming a bottleneck.

This workflow — AI-generated drafts, client-reviewed and approved — is something I now use consistently on projects where content creation is part of the scope.

Development

The site is built with React + Vite, using Chakra UI as the component and styling layer. A marquee of certification logos (powered by React Marquee Slider) makes the range of standards Conectar works with immediately visible, while Lenis handles smooth scrolling for a polished feel throughout the experience. React Icons rounds out the UI for consistent iconography.

The stack was chosen for its balance of development speed and production reliability — Chakra UI in particular allowed rapid iteration on the design system while keeping the codebase clean and maintainable.

The Referral Effect

The most meaningful outcome of this project wasn’t a metric on a dashboard — it was what happened after launch.

Conectar works closely with their clients, helping companies improve how they operate. In the course of that work, they often notice something: the businesses they advise don’t have a web presence. No site, no way to showcase what they do. Conectar’s response, consistently, was to pass along my contact.

That referral chain produced at least 5 new projects — all fully completed engagements. Each one came through because Conectar trusted the work enough to put their reputation behind it.

It’s a reminder that client satisfaction doesn’t just close a project — it can quietly open a pipeline.